Ubisoft looking for the best fart for new South Park game

In one of the more interesting marketing campaigns we've seen lately, Ubisoft has come up with a competition whereby the winner will be immortalised in the game, although not in the way you might expect.

I am the Fart is a talent show designed to find the best fart. You just need to record yourself and upload the video to Ubisoft's official website from October 2 to October 16. The ten videos with the most votes will make it to the finals, whereby a jury (including devs from Ubisoft San Francisco, South Park Digital Studios, and Mr. Methane) will decide on the winner.

The champion of flatulence then wins a trip to the USofA to record his or her special sound, which will then be integrated into the video game.

South Park: The Fractured but Whole is coming to PC, Xbox One, and PS4 on October 17. You can read our most recent preview of the trump-tastic RPG by smelling this.